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KENYA GIG ECONOMY OVERVIEW 2024
The shared mobility sector can contribute to solving Nigeria’s unemployment rates, and become a new prospect for income generation.
LATEST PLATFORM RATINGS
Highest score: Glovo (3/10)
None of the platforms scored for fair conditions and fair representation.
Did you know ?
The overall unemployment rates standing at 26.4 percent, but the gig economy has provided more opportunities.
$109 M: value of the gig economy
+36,000: gig workers employed
33%: predicted annual growth rate of over the next 5 years
Companies
Uber has introduced its Audio Recording Safety feature in Kenya “for added safety”, allowing users to record audio during a trip.
Bolt has enabled over 100 million rides in the last ten years. It claims to have increased ride-hailing journeys more than tenfold since its first year on the market.
InDrive is going to provide loans and other financial services to its drivers to cover the costs of repairs and overall financial strain.
DELIVERY SECTOR
In the meal delivery market, the number of users is expected to reach 26.0 million by 2028. User penetration in the meal delivery market will be 31.4% in 2024.
Grocery delivery services are becoming a mainstream offering in urban Kenya, with a significant increase in first-time users of online services by 2020.