In the Argentinian delivery market the fight is around the optimization of the last mile. Consumers today want to choose where, when and how their order is delivered. The demand for same day deliveries is consolidating, so the next challenge is to reduce delivery times.
In the middle of 2021, Rappi opted for "quick commerce" by launching Argentina "Turbo", which allows users to receive their products in ten minutes or less. PedidosYa stores are strategically geolocated stores to provide ultra fast deliveries. In Chazki, 55% of deliveries are made in less than 24 hours, and clicOH aims at expanding local coverage to more remote areas of the metropolitan area.
The new standard for e-commerce is same-day delivery, mainly because it is what industry leaders such as Mercado Libre and Amazon offer today.
Read on: in Spanish