Drivers in Lagos are still vulnerable to passengers, a study reveals: platforms do not collect proper information about customers, and even if passengers are blocked from the app following drivers’ complaints, they can re-enter the platform ecosystem with different accounts.
Another challenge is the inaccuracy of embedded digital maps that don’t fit in a city like Lagos. Apps can mislead drivers to traffic jams, bad roads or areas undergoing infrastructural construction. This can delay pick-up or arrival times, lead to conflict with passengers, affect the fare, increase cancellation rates, and reduce ratings.
Passengers complicate this issue by switching pickup locations or providing false locations. This affects drivers’ arrival times and hence their performance record. The algorithms don’t properly account for these realities of driving in Lagos.
Read on: in English